About me
The person
behind the work.
About
Karolina Zajac
PM · Web Designer · Builder
I'm a product manager who builds websites on the side, not because I had to, but because I genuinely love making things. From shipping AI features at a marketing firm to designing sites for local nonprofits, I bring the same curiosity and care to everything I touch.
My background in product means I don't just build pretty pages, I build sites that have a clear purpose, a real audience, and a reason for every decision. That's the Soft Launch difference.
Queens, NY roots
PM by day, web builder by night
How I work
01
Discover
I start by listening. What do you actually need and who needs it? Research, conversations, context.
→
02
Define
Scope, priorities, decisions. No ambiguity. You'll always know what we're building and why.
→
03
Build
Heads down, feedback loops open. I move fast and bring you along for the important calls.
→
04
Launch
We ship. Then we reflect. What worked, what didn't, what's next. Done right, not just done.